French car maker Citroen, the newest entrant into the Indian market, reported to have received over 1000 pre-orders for its first product, the C5 Aircross, which went on sale on last week for Rs 29.9 lakh.
The French automaker will begin operations in India with only ten showrooms and an online sales platform before expanding next year when it introduces its second vehicle. When cars are purchased online, the company claims that they will be shipped directly to the customer’s doorstep from the plant.
For the next 4-5 years, the company will release one model per year. The C5 Aircross will be assembled in India from imported kits, but the following versions will have over 90% local content, and the platforms will be exported from India as well. This is part of the C-Cube strategy of the organisation.
According to the brand, its first product will serve as a flagship to introduce the brand to the world. It is priced somewhere between premium and luxury. The price of subsequent versions would be lower.
Citroen has built a plant near Chennai with a 100,000-unit annual production capacity. In addition, the company has a plant in Hosur that produces 300,000 powertrains per year. These engines are currently being exported to Europe. The company has invested a total of Rs 2,000 crore in India so far, which includes factory, equipment, property, and product development costs.
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