Hyundai Motor Company revealed its four-award victory at the GOOD DESIGN Awards this year. In the Awards’ Transportation division, Hyundai’s two most innovative EV concepts, 45 and Prophecy, were honored along with the all-new 2021 Hyundai Elantra and the Hyundai Hi-Charger, an ultra-fast EV charging infrastructure.
“Hyundai’s design vision to provide lifestyle mobility that coexists with people’s lives has been recognized by winning these awards,” said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center. “Especially through our EV design, we would like to forge a strong emotional connection between humans and automobiles, giving more value to our customer’s everyday life.”
A futuristic tribute to Hyundai’s classic Pony Coupe Model is the 45 EV concept, first unveiled at the International Motor Show 2019 in Frankfurt. 45’s styling is characterized by its monocoque-style shape, aerodynamics, aircraft-inspired light-weight construction, and diamond-shaped silhouette.
Earlier this year, the 45 featured at other world-renowned design contests, including the 2020 International Design Excellence Awards, the 2020 Red Dot Awards and the 2020 iF Design Contest. Such accolades raise anticipation of the forthcoming release of IONIQ 5, Hyundai’s first dedicated EV launch next year in the new IONIQ lineup.
The Prophecy, unveiled last March, is the revolutionary idea of Hyundai that indicates a path for future EV styling focused on the identity of the Sensuous Sportiness design. In favor of straight lines and minimalist systems, it builds on the era-defining precedent set by the 45 EV principle that stripped away complexity. In the Design Concept category of the 2020 Red Dot Awards, Prophecy won ‘Best of the Best’ and the concept was also named a finalist for the 2020 International Design Excellence Awards.
The all-new 2021 Elantra, which made its debut earlier this year, secured another major win. Thanks to its Parametric Dynamics design features, the seventh generation Elantra provides a sleek and revolutionary look and feel. The exterior design of the vehicle is decorated with unique style elements, including a grille with a parametric jewel pattern and a H-tail lamp that produces a shape identical to the Hyundai “flying H” logo. With a 10-inch information-display cluster and infotainment system, the interior further complements the Elantra’s overall appeal.
The Hyundai Hi-Charger shows the dedication of the company to providing EV owners with a completely new charging experience. Without feeling the weight of connectors and cables, the 350kW ultra-fast charger helps users to quickly power their EVs. The user simply selects the location of a vehicle’s charging port on a digital screen, and for a simple connection, a connector automatically rotates and descends to the chosen point. The Hyundai Hi-Charger received an award in the 2020 Red Dot Design Awards category for User Experience Design earlier this year.
The GOOD DESIGN Awards program, marking its 70th anniversary, is one of the world’s oldest design contests. The program selects a list of products and industry leaders in design and manufacturing each year, who have chartered new innovation paths and pushed the envelope on the world market for competitive products.
Get more stuff like this
in your inbox
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.
Thank you for subscribing.
Something went wrong.