Electric Scooters are becoming very popular in the Indian market. Ather Energy is considered the pioneer of the electric two-wheeler space in the country and its Ather 450X is very popular in India. However, the launch of the new Ola S1 and the S1 Pro Electric Scooter along with Simple Energy’s One Electric Scooter has created some fierce competition for Ather. So, Ather is now planning to launch a new Ather Electric Scooter that will rival the Honda Activa 6G BS6.
According to the recent media reports, Ather Energy is planning to launch a sub-1 lakh rupees electric scooter very soon in the Indian market. Recently, Ather Energy’s CEO – Tarun Mehta, while speaking to a media outlet was asked about his opinion on a sub-1 lakh rupees electric scooter to which Mr Mehta replied “100 per cent. I think there’s a market at every price point.” “Whether Ather will build or not? Let’s see…”
Tarun Mehta explained that it’s no longer a price point that’s impossible, but, he says, “…I don’t want to basically get into price wars, I don’t think it makes sense to set the market up with a price point that you can’t long-term defend or build a business on.” This clearly hints that Ather Energy is planning to introduce an affordable electric scooter to cater to the masses. The new Ather Electric Scooter is said to be priced competitively to directly rival the Honda Activa 6G.
The exact specs of the new Ather Electric Scooter aren’t out yet but it will be inferior to the Ather 450X currently on sale in India at Rs 1.32 lakhs, Ex-showroom Delhi (after subsidy). The Ather 450X electric scooter’s battery is coupled with an electric motor that churns out 8.15 PS of power and 26 Nm of peak torque. Its top speed is rated at 80 kmph and offers a riding range of 116 kms. It can be fully charged in 4.4 hrs using a regular home charger. Do you want Ather to launch an affordable electric scooter in India? Do let us know in the comments section below.
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