In December 2020, the domestic motorcycle sales of Royal Enfield increased by 35 percent, with 65,492 motorcycles shipped during the month, compared to just 48,489 motorcycles shipped in the same month a year earlier. Royal Enfield’s total sales increased by 37%, with 68,995 motorcycles shipped in December, compared to 50,416 motorcycles shipped in the same month a year earlier.
The December 2020 export numbers show that Royal Enfield seems to be moving forward with overseas sales steadily. Though volumes are still low, the figure is a huge 82 percent jump from just 1,927 motorcycles exported in December 2019, with just over 3,500 motorcycles sold in overseas markets.
Efforts to put the Himalayan, the 650 Twins and now the Meteor 350 as global products seem to be paying off, and it will be an exciting time to look at the next financial year, when Royal Enfield is growing from strength to strength, and from market to market, across the globe.
Royal Enfield has just begun its product offensive in the 350 cc segment with the new Meteor 350. Royal Enfield is slated to unveil the new Classic 350 with a revised engine and chassis, an upgraded Himalayan and a new 650 cc cruiser based on the Royal Enfield Interceptor 650, in the next few months. And, as Royal Enfield continues its offensive to become the undisputed world leader in mid-size motorcycles, all these latest models will be positioned as global products.
Royal Enfield Sales Growth Dec 2020
- Royal Enfield posted 37% sales growth in December 2020
- Overseas sales number witnessed a jump of 82%
- The company will be launching a new 650cc cruiser in 2021
Get more stuff like this
in your inbox
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.
Thank you for subscribing.
Something went wrong.