Vespa celebrates its 75-years-old anniversary by rolling out the 19 millionth scooter, GTS 300. In 1946, it began its production at its Pontedera plant in Italy and since then, 19 million beautiful scooters have been produced.
Vespa has been growing steadily in the market with over 1,00,000 scooters sold in 2007 while twice the number sold in the next year, 2008. The company has sold scooters in almost 83 countries till now and has three factories in two different countries. The Pontedera plant is the original facility in Italy from where all the western countries, including Europe and America, receives scooters. The remaining two factories are situated in Asia.
The Vinh Phuc plant in Vietnam manufactures Vespa scooters for their local and other eastern markets. The Indian plant located in Baramati manufactures scooters for only the Nepalese and Indian markets. Vespa entered the country in 1960 via their partnership with Bajaj Auto, which produced the iconic Bajaj Chetak in India. But it was in April 2012 that Vespa opened its first plant in India.
Vespa got into an alliance with LML Motors in the 1980s through their parent company, Piaggio. But the partnership ended soon in 1999 due to a dispute with LML Motors following their failure to create success in the Indian market. Vespa re-entered India in 2012 to set up their plant in Baramati.
Vespa has produced a lot of scooters in a variety of trims and limited editions. The Urban Club, Notte and ZX are the common 125cc available models. The XL and SXL trim with other top-tier limited models like the Vespa Elegante and Vespa Racing Sixties are the 150c models available in the market.
Vespa has become an iconic brand in India. Vespa scooters have become a fashion statement as it produces scooters having an excellent blend of modern engineering and old-school charm. It is positioned as a premium offering to all consumers across the country.
Get more stuff like this
in your inbox
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.
Thank you for subscribing.
Something went wrong.